However, we could translate the same text more effectively into a: “by clicking on send you authorize the processing of your personal data and you declare that you have read the privacy policy of this site. You will receive news and special offers every week and you can unsubscribe or change your details at any time. " doesn't that special email list sound much better? If you say policy you say graphics! Let's face it, if you think of a privacy policy none of us think of a graphic content: text, text and more text, no icons, no videos, at most a few colors. But who said that the contents of a privacy policy cannot be translated into graphics, infographics, videos or icons? First of all, we must always keep in mind.
Which type of media or device our "average person" can most often read or consult our privacy policy . If you are a very dynamic person, perhaps often traveling, it is likely that you use a mobile device to browse our privacy policy and therefore we will have to use for example larger fonts and one-column layouts. Conversely, if he is special email list often in the office, he will likely use larger screens or desktops and then we could organize the spaces in multiple columns and allow us to use smaller fonts. If the information should be very long and complex, we could study a landing page, to be connected to our forms, in which to insert a brief information perhaps using icons that help the interested party in identifying the salient information and then insert,
For all users who would like more information, the link to the extended information where to replace the infinite texts, typical of the privacy policy, with infographics and the like. And if the use we make of the personal data special email list collected should be complicated and articulated so much as to create difficulty in making it clear in writing, why not think about creating mini videos of 30/40 seconds in which to illustrate to the user what we will do with the its data and why did we ask it? Technical cookies, analytical cookies, profiling cookies: some say no! Privacy cookies regulation how many of you have already heard of privacy regulations? What if we told you about cookie wall instead ?