The model of free-to-play is RS gold becoming popular, however companies typically apply it poorly and provide limited play time. Our competitors haven't had the same success as we have and I doubt that they will.
One thing I believe that we've remained true to is the fact that we offer two separate games: a no-cost game, as an exclusive game for members. For the cheap RuneScape gold most ardent players members' joining is the only choice however for those who aren't paying, we'd like to make sure people have access to a game that is self-sustaining, not an online demo.